Hi! I'm Jodi!!

I’m known for helping vacation rental hosts build and market their business and create amazing guest experiences, creating elevated, book-direct websites and my NO BS advice… plus my Texas accent and lab pup Jolenee!

I am now best friends with the General Manager of Walmart in Bay St. Louis, Mississippi.

Hi Reader! Here's an amazing example of EXCELLENT customer service. Recently, my baby girl, Kati, moved to Mississippi, near her boyfriend's parents. I was devestated. She's 20, my baby. And we are very very close. See already lived about an hour away and was planning to move back closer very...

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8 months ago • 5 min read

Hyperbole... or BS? let's call it like it is.

Guess what Reader! This is BS ---> If you read the rest of this email and do the one thing I say, and buy the thing I am selling - you will have 95% direct bookings by the end of 2022 - Guaranteed!. I promise. It's so easy. Anyone can do it, but I guarantee you this is the one thing you...

8 months ago • 2 min read

This Airbnb would definitely be "CHOPPED" from my list + email marketing tips!

Hi there! WOW, My first newsletter went out a couple of weeks ago and I got a ton of positive feedback. That makes me incredibly happy! I had great open rates, click through rates and even a few unsubscribes. Read further down below for what those rates mean and why you should understand...

10 months ago • 5 min read

Toolbox | My FAVORITE Blogging Tool - Don't Miss it!

Hey Reader, Last year I found an amazing tool on AppSumo to help me write client blog posts for their vacation rental blog and other content for their websites. Even though I love to write, especially articles about things to do in fun destinations, sometimes it is hard. Especially when you...

11 months ago • 1 min read

Got 5 minutes? Here's a quick tip!

Hey there Reader I feel like everyone I talk to lately is super busy playing catch up after the holidays and preparing for a hopefully busy 2022. Some of us are too busy to sit down and take time to make your marketing a priority. It just seems like there is so much to do - creating content,...

over 1 year ago • 1 min read

Book Direct Day is Wednesday - FREE resources!

Hi Reader! You probably know that Wednesday, February 2nd is Book Direct Day - a day to educate the public about your booking site as well as benefits they can receive from booking direct. Each year I create some graphics and post captions for students in my programs, and I thought I would...

over 1 year ago • 1 min read

Are you making these vacation rental website mistakes???

Hey Reader, Do you have a vacation rental website? If you want to book direct, that is the FIRST step! As a vacation rental website designer, I've seen a ton of websites that aren't using the best design, functionality and copywriting strategies. And, to be honest, a bad website is bad for...

about 2 years ago • 1 min read

Book Direct Network - Have you Joined?

Happy Tuesday! Last fall I was happily surprised when Damian Sheridan, founder of the "Book Direct Show" reached out to me about joining him and other industry experts on his new online learning network for vacation rental owners and property managers. Wait, what.... you are asking ME to...

over 2 years ago • 1 min read

Toolbox | What's your content marketing plan?

Happy holiday season! It's been such a YEAR hasn't it? For me, it's still in that "horror movie" category of weirdness. Remember the Twilight Zone? Well it just happened...and we were ALL there freaking out. BUT, we are just 10 days out from a brand-new year...And I'm sure you're excited, as is...