Hi! I'm Jodi!!

I’m known for helping vacation rental hosts build and market their business and create amazing guest experiences, creating elevated, book-direct websites and my NO BS advice… plus my Texas accent and lab pup Jolenee!

Featured Post

Knock, Knock... can I come in?

Jodi Bourne Hey Reader! Earlier this week I met with a business coach who told me she signed up for my email list in April... and crickets from me. What she said was right on the money. How can you teach email marketing without sending your own email newsletters?" ACCURATE. My excuse... I'm so damn busy I can't think straight. And I tend to take on more than I can chew. I've been this way forever. I bet you can relate, can't you, Reader? She challenged me to get my butt in gear and...
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2 months ago • 2 min read
Christmas 1980 Wish List

It's HERE! It's HERE!

Hi there! Happy Amazon Prime Day!! ​ When I was a kid, my brother Jeremy and I would sit on the floor with red pens and the Sears Christmas Wish Book circling photos of the toys we wanted that year. We were kinda sorta on the poor side, so we knew we weren't going to get all the things, but it was fun to wish and dream. I vividly remember the year I got a baby Tenderlove from Santa. I loved her so much and actually, I still have her in the hope chest my daddy built for me 10 Christmases...
5 months ago • 1 min read

I am now best friends with the General Manager of Walmart in Bay St. Louis, Mississippi.

Hi Reader! Here's an amazing example of EXCELLENT customer service. Recently, my baby girl, Kati, moved to Mississippi, near her boyfriend's parents. I was devestated. She's 20, my baby. And we are very very close. See already lived about an hour away and was planning to move back closer very soon. but THE BOYFRIEND changed her mind. Yeseterday, she called me very upset. She had placed a grocery deliver order with Walmart. It was the first time they had enough money for a large order...
about 1 year ago • 5 min read

Hyperbole... or BS? let's call it like it is.

Guess what Reader! This is BS ---> If you read the rest of this email and do the one thing I say, and buy the thing I am selling - you will have 95% direct bookings by the end of 2022 - Guaranteed!. I promise. It's so easy. Anyone can do it, but I guarantee you this is the one thing you haven't thought of yet. And all you have to do is buy the thing I am selling and you can do it, just like the other 8,500 people who already bought the thing I'm selling." UGH I see these (and get these)...
about 1 year ago • 2 min read

This Airbnb would definitely be "CHOPPED" from my list + email marketing tips!

Hi there! WOW, My first newsletter went out a couple of weeks ago and I got a ton of positive feedback. That makes me incredibly happy! I had great open rates, click through rates and even a few unsubscribes. Read further down below for what those rates mean and why you should understand them. But first things first Check this out - my latest Airbnb fiasco! I visit vacation rentals often. In fact, my husband and I travel for his work, for my work (when I visit client properties) and...
over 1 year ago • 5 min read

Welcome to my newsletter - Vacation Rental & Marketing Updates!

Hey there! Last week I was brainstorming with a business consultant some ways in which I could be of more help to my followers and email subscribers. What can I offer that would be of benefit and interest to you as vacation rental hosts? I thought about my favorite newsletters and the content they shared. The ones I opened up each week or two and read eagerly. The ones who provided me with value and learning. And sometimes a bit of fun. So, I want to do that for you. Provide some value,...
over 1 year ago • 5 min read

Toolbox | My FAVORITE Blogging Tool - Don't Miss it!

Hey Reader, Last year I found an amazing tool on AppSumo to help me write client blog posts for their vacation rental blog and other content for their websites. Even though I love to write, especially articles about things to do in fun destinations, sometimes it is hard. Especially when you have a deadline or are writing several at one time. Note - This deal is no longer on sale through AppSumo - If you are interested in purchasing or trying it out, you can find it here - wordhero​ Enter,...
over 1 year ago • 1 min read

Got 5 minutes? Here's a quick tip!

Hey there Reader I feel like everyone I talk to lately is super busy playing catch up after the holidays and preparing for a hopefully busy 2022. Some of us are too busy to sit down and take time to make your marketing a priority. It just seems like there is so much to do - creating content, sharing social media posts, refreshing your website, starting a regular email newsletter... That's what's been on my list, along with finishing up a few websites and creating content for clients + and...
almost 2 years ago • 1 min read

Book Direct Day is Wednesday - FREE resources!

Hi Reader! You probably know that Wednesday, February 2nd is Book Direct Day - a day to educate the public about your booking site as well as benefits they can receive from booking direct. Each year I create some graphics and post captions for students in my programs, and I thought I would share them with you. Inside the Google Document you'll find Links to Canva templates Caption ideas you just fill in the blank Story ideas Email templates A press release or blog post you can share....
almost 2 years ago • 1 min read

Are you making these vacation rental website mistakes???

Hey Reader, Do you have a vacation rental website? If you want to book direct, that is the FIRST step! As a vacation rental website designer, I've seen a ton of websites that aren't using the best design, functionality and copywriting strategies. And, to be honest, a bad website is bad for business. Not only does it affect the trust your website visitors have in your brand, but it also can hurt your SEO. Which is one of the reasons you have a website in the first place. I know how...
over 2 years ago • 1 min read
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