Join 2400 + hosts! Guest-first business and marketing strategy for self-managing hosts, boutique property managers and glamping operators building a professional hospitality business. Because luck is not a strategy and marketing should feel as easy as the hospitality you're already good at.
Savvy Host AI Training Camp Details
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Hi again ππ»! Today is the last day to join the September AI Training Camp. I've had a few questions about the camp in the last few days and wanted to answer them all at once because if someone has a question, others probably do too. If I didn't answer your question in this email just hit reply. Q. What does it include, how do I access and what do I need to show up for? A.
β A. Yes. I have a quick start guide available now that you can watch. It is recorded. Step-by-step video walkthrough with another PDF you can print and follow along. If you can't figure it out, I'll spend time on the Tuesday call answering questions. Q. Do I have to watch all three live sessions? I can't make them all. A. No. None of the sessions are required for you to be there live. I'll record them all and have them available for you to watch by 2pm CT. And actually, the full calls themselves are not required, I just want you to watch the first 15-20 minute overview of each Skill. Q. What exactly is a "Skill"? What do you mean by "keep the skills?" A. A skill is a long version of a prompt that you can add to your Claude account. A skill is based on instructions. I have created these skills based on my teaching, frameworks and guidelines. I send this to you in a file called a markdown file that you will upload into Claude. It then becomes a repeatable skill in Claude you can use over and over again. Q. What is a "Brand Voice" and why is it important? A. A brand voice is the way you speak and the words you say and don't say. When writing, Claude can use your brand voice to sound like you, talk about your properties like you, and speak the way you speak to your guests so your marketing and guest communications that Claude creates sounds like the same person as the marketing you create. It is hard to "train" AI to sound like you and most people are doing it wrong. I have a skill that interviews you, asks you questions, looks at your writing and analyzes that voice, then turns it into instructions Claude (or ChatGPT and Gemini, etc.) will use every time. Q. What is a "Perfect Guest Avatar" and why is it important? A. A guest avatar is a specific persona of an imaginary person who is most likely to enjoy your property. You usually have between 2-4 avatars for each property. I have a skill that helps you develop this persona from web research, your own data and information about your properties. Combined with your brand voice, this profile document helps Claude speak to the specific persons in your marketing. This is the foundation to all good marketing - know the person you are marketing to. Q. Why should I update my website's listing description? A. Three reasons. First, your listing description should be refreshed every season, and for big holidays or events in your area. Second, AI search guidance is changing fast, and your description needs to be structured so AI can read it and understand what your property is about. The listing skill builds in more of the right keywords, FAQs inside the copy, and schema, which is code the skill writes for you to add to your website so AI learns more about your property. Third, it should be written to one or two specific guests. Once your guest avatar and brand voice are done, your description speaks to the guests you want to host, and they see themselves and the stay they're looking for right away. Then you can adapt it for Airbnb and Vrbo. Q. What is the free month about? Will I be charged again? A. No. You get free access to Savvy Host HQ through October 25th. You won't be enrolled or charged automatically. After that, HQ is $97 a month or $249 a quarter for ongoing help with Claude, new monthly skill drops and strategic vacation rental marketing guidance. I'll send you the details before the end of the month if you want to join and stay. I'll be sharing more details about joining the membership later this week. Q. What is the guarantee? Can I get my money back? A. Yes. Show me your work by the end of the day on October 2nd: your guest avatar, your brand voice, and a listing description from the listing writer. If you don't think your new listing description is better, and you're not happy with your avatar and brand voice, you choose what happens next. You can have your money back, or an hour with me. We can use that hour on a call to get you unstuck, or on a live audit of your listing or your marketing. Refund requests need to be in by the end of the day on October 2nd. Q. What is the Photo Librarian and when do I get access? A. The Photo Librarian is a skill inside my new Content Studio. It scans the photos on your computer, tags them by property, amenity and season, and builds a dashboard so you can find the right photo in seconds. It's in beta right now. You'll get the live video walkthrough on October 2nd, after the refund window closes. It will sell for $297 later. You get it now in exchange for your honest feedback of how it works for you. β A. The Savvy Host AI Agency is a full AI marketing and guest communications team: 10 team members and more than 30 additional marketing skills. Camp builds the foundation (your guest, your voice, your listing), and the Agency builds everything on top of it. Savvy Host HQ is where we build the rest of those skills together. If you buy the Agency, the camp fee is credited toward it. See everything inside the Savvy Host AI Agency.β β A. Maybe. If I run another one this year it would be in November, but more likely January, and it won't be about listing descriptions. Q. Where did you learn Claude? Why should I learn this from you? A. I've been using Claude for the last 18 months. I tried ChatGPT too, and I prefer Claude. For the last seven or eight months I've been building Claude skills, going to seminars, investing in my own education, and putting what I build to work with clients in this business, my other business, and even my husband's environmental consulting firm. I've been marketing vacation rentals since 2014 and doing marketing for over 20 years, so I don't teach AI as a tech topic. I teach it as a marketing tool for hosts, built on the same frameworks I use with my consulting clients. Ready to join? ----> Save my seat in AI Training Campβ If you are hesitating because you are not sure you would keep up, read this part: The hosts who get the most out of these three days are the ones who have already tried AI and were not sure they were doing it right. That is the entire reason to do it together instead of alone in a chat window at eleven at night. See you tomorrow. Jodi P.S. Not joining camp this time? Take the poll. One person will win a marketing mini audit valued at $249. Just so you know - I'm going to be talking about using AI in your business a lot more but I'll also be sharing more marketing, branding and guest communications strategies in my newsletter - The Welcome Mat. Check it out and subscribe. That lets me know you're here and want more from me.Jodi Bourne β |
Build the vacation rental brand guests choose on purpose.
Join 2400 + hosts! Guest-first business and marketing strategy for self-managing hosts, boutique property managers and glamping operators building a professional hospitality business. Because luck is not a strategy and marketing should feel as easy as the hospitality you're already good at.