What's Inside: Easter back home & my tourism career beginnings! Guest First Growth Lab - Early Discount Marketing Workshop - FREE, April 8 Learn: AI Prompt to upgrade your listing description VRNation Conference My favorite toilet paper...

Hey there, Reader,

I'm writing this from Canton, Texas — my hometown. My great, great-grandfather settled there in North East Texas in 1845. So when I say hometown, I mean hometown!

You've probably never heard of it. Population under 2,000. But one weekend a month, up to 800,000 people descend on this tiny town for First Monday Trade Days — one of the oldest and largest flea markets in the country.

This is where my tourism career began - as a teenager parking cars and giving directions to people trying to find their way through the insane traffic. 😜

In my 20s, I was marketing to vendors, shoppers, and cabin rentals. By 1994, I was already doing what I loved — I just didn't know yet that it would become my calling.

It took 20 more years before I realized I was meant to help market destinations, tourism businesses, and eventually, vacation rental brands like yours.

This weekend, we're here for Easter. Visiting aunts, uncles, cousins, second cousins, third cousins. Hunting eggs.(even the adults!) And for the first time in nearly 30 years, I'm visiing First Monday - taking my sister-in-law Melissa to — she's never been.

It's also the first Easter without my dad. :(

So I'm holding my family a little closer this weekend. We have Easter at the home he grew up in, my Granny & Grandaddy's house.

If you celebrate Easter, I hope you have a blessed Easter; if you don't, I hope you have a beautiful weekend.

Jodi

Quick favor - and maybe win a prize... could you fill out this quick poll for me? I'll share the results next week. 2 people will win a $25 Amazon gift card.

New Program Something BIG Is Coming! I've been building something I'm super excited to show you: The Savvy Hosts AI Lab. Not generic AI tools. Not one-size-fits-all prompts. A done-with-you AI system designed specifically for vacation rental hosts and property managers — a whole team of AI specialists, each trained on the Guest First Framework™, working together to help you: Attract more direct bookings. Build a guest experience brand. Run a more profitable business. All built with Claude tools, custom "skills," and Cowork projects. I've been testing this with clients for weeks, and what it's producing is incredible. No more generic content. No more one-business-fits-all marketing. When your AI knows your ideal guest, speaks your brand voice, and understands what makes your property special — that's when the magic happens. I can't wait to tell you more - sign up for the free workshop: Hospitality Is Your AI Superpower to see it in action. (learn more below)

Free Workshop: Hospitality Is Your Superpower April 8 at 11 am CT — Live with Q&A Attract more direct bookings Build a guest experience brand Run a more profitable business All built with Claude tools, custom "skills," and Cowork projects. I've been testing this with clients for weeks, and what it's producing is incredible. No more generic content. No more one-business-fits-all marketing. When your AI knows your ideal guest, speaks your brand voice, and understands what makes your property special — that's when the magic happens. Register Here

​ Perfect for self-managing hosts and boutique property managers who are truly ready to start seeing results of their marketing efforts.

Learn from me: Quick AI Prompt to try ASAP! Paste your last 10-20 reviews into Claude or ChatGPT and ask: "What words or phrases are used most often to describe my property/experience?" Are they in your headline or listing description? It's time to add these words, called "Voice of Customer" wherever you can fit them naturally in your listing description and photo captions. You'll see how to automate this and more exciting ways to use your reviews when you join my free workshop. :)

Are you headed to the VRNation Conference? It's coming up at the end of April in Denver. Honestly, I'm not sure if I can make it yet, but my fingers are crossed. I went last year, and it was a great experience. Since then, I've joined their membership committee. The Conference had great education, a vendor area with all the fun goodies, workshops, and their famous housekeeping Olympics. This year, they are adding "Tech Talks" to showcase different software options. ​Click here to register

The VRNation Difference. VRNation is the only association led entirely by vacation rental managers. Every session, speaker, and initiative reflects real-world experience and a commitment to professional excellence, integrity, and ethical leadership.

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A few of my faves, just for you!

☕️ My new best friend: My Espresso Machine! I recently upgraded my coffee ritual with an Espresso Machine and milk frother. Warm, cozy, creamy. MMM. It's an amenity worth checking out for your properties - adds a touch of EXTRA that people notice and appreciate. ​I have several on my list of "Luxury" Extras Amazon List. (commission earned)

🧻 Who Gives A Crap! One of my peeves at a vacation rental or hotel is crappy toilet paper 😂. This brand is soft and strong, made from sustainably sourced bamboo. I bought the 48-pack at Christmas, and I promise it's saving me money. It might not be the best investment for your property, but if your guests value co-friendly options (and great toilet paper), this may be it. Order Here​

🐕‍🦺 Puppy Love! I taught TikTok and Instagram to show me ALL the dog videos. All of them. They make me so much happier than some of the junk that's out there. How? Just watch one, like this one of Jolene watching the Puppy Bowl. Then skip through anything that's not dog-related. The algorithm learns what you want to see! ​I promise this will make you smile!

112 SOAPBERRY DRIVE, KYLE, TX 78640-5937
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